Bcg Matrix Brief4/28/2021
Amazon is a multi-billion dollar company who has millions of different products for sale.Not only does Amazon sell third-party products, but they also have a variety of their own products and services available for purchase.If you are a shopper of Amazon, you are most likely aware of Amazon Prime.
Amazon has millions of Amazon Prime subscribers, which generates a whole lot of dough for the company. The five productsservices I researched for this BCG Matrix was: Amazon Video, Amazon Music, Amazon Alexa (Echo), Amazon Fire TV, and Amazon Kindle. Most of the data I was finding was stating revenue for all of Amazons subscription based products, and linking the Fire TV with Amazon Video. However, with the information I did find, the BCG Matrix shows that these three servicesproducts are Question Marks. It makes sense that these are all in the Question Mark category. While they all generate revenue and have seen a positive market growth rate, Amazons competitors have a higher market share. For example, Spotify has more subscribers than Amazon Music, and Netflix has more subscribers than Amazon Video. To get out of the Question Mark category, Amazon will want to figure out the best way to compete with their competitors to gain more subscribers. While the Kindle does not appear to generate as much money as some of the other Amazon productsservices, it has the highest market share compared to its competitors. This gives Amazon a huge advantage in the world of eBooks and audiobooks. Recently, Amazon Alexa has had competition with the Google Home, but Amazon still has a much higher market share than Google. Alexa is also a huge money maker for Amazon, so it is important that Amazon keeps doing whatever it is doing to keep this product selling. However, I feel that the BCG Matrix can be very helpful for a company. This model can help a company figure out which productsservices are really working for them, which ones may be complete flops, and which ones may have potential. Bcg Matrix Brief How To Control CookiesTo find out more, including how to control cookies, see here.
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